david hieatt – 5 Rules from Wieden + Kennedy (Jelly Helm)

Act Stupid. ”Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. If you think you know the answer better than somebody else does, you become closed to being fresh.” states Jelly Helm, creative director.

I like these.